Ella
Maegraith

Ella is one of Australia’s leading finance and budgeting creators, helping her audience master money, navigate adulting, and make smart financial decisions with honesty and practical advice. Shortlisted for the AIMCO Awards for Best Business & Finance Creator (@smileycitrus) and named in 30 Under 30: SA’s Up and Coming Stars of Instagram, she has cemented her position as a top voice in her field. 

As new mum based in South Australia, Ella shares authentic moments from her life with her partner and dog, making her content relatable to those balancing career, relationships, and family. Documenting her twenties and beyond, Ella covers the full spectrum of modern adulthood: from budgeting, career decisions, and moving countries, to relationships, wedding planning, styling outfits, and now parenting. Her content mirrors real life, offering reassurance, perspective, and connection for her followers during transitional seasons.

Ella has become a trusted confidante, equal parts big sister and best friend, for her audience. Brands aligned with Ella tap into authenticity, community, and real-life storytelling, connecting with an engaged, growth-minded audience who values honesty, relatability, and lived experience.