Madeleine
Edwards

Madeleine Edwards is an Australian beauty creator and skin confidence advocate with a background as a qualified beauty therapist. Known for her honest and considered approach to skincare and makeup, she has built a highly engaged audience across YouTube, Instagram, and TikTok through content centred on real skin representation.

Drawing on both professional training and lived experience, Madeleine shares education and insight around acne, eczema and sensitive skin, offering practical guidance alongside personal perspective. Her work challenges traditional beauty standards and contributes to more inclusive conversations around skin health and confidence.

In 2025, Madeleine entered a new chapter as a first-time mother, expanding her content to include motherhood and postpartum experiences alongside her established beauty focus. She appeared on the KIC Podcast with Steph Claire Smith, where she shared her birth story and reflections on early motherhood, and was featured in digital publications including PopSugar, highlighting her growing presence across mainstream lifestyle media.

Through consistent, unfiltered storytelling and carefully aligned brand partnerships, Madeleine continues to build a loyal community grounded in trust, relatability, and authenticity. Her work reflects a modern, evolving approach to beauty, resonating strongly with audiences navigating similar life stages.