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Madeleine
Edwards

Melbourne

Madeleine Edwards is a qualified Beauty Therapist & Skin Confidence Advocate with over 100K followers across YouTube, Instagram, and TikTok. Through her honest and unfiltered content, she shares her skincare journey, makeup tips, and personal experiences, focusing on her skin struggles with acne and eczema.

Madeleine's message is rooted in authenticity and inclusivity, encouraging her followers to embrace their real, unfiltered selves. She documents her own skin journey to connect with others facing similar challenges, reminding them that everyone’s skin journey is valid.

Her platform is built on self-love, and she strives to create a community where people feel seen and understood. As she says in her Instagram bio, she’s "a beauty and skincare addicted girl trying to force you to love your skin exactly how it is."

Through collaborations with brands that align with her values, Madeleine is helping to push the beauty industry towards greater acceptance!

ICON is, and always will be, an avid supporter of voluntary industry codes of conduct for Body Image.

ICON Management acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to First Nations cultures and to Elders past, present and emerging.

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