Sinit
Berhane

Sinit, known online as @asinderellastory, is a multifaceted digital creator blending beauty, culture, travel, and everyday life. From recreating Zendaya’s iconic glam and sharing GRWMs from Japan to testing beauty products, experimenting with braids and sharing her favourite digital cameras, Sinit’s content is equal parts informative, aspirational and relatable.

As a WOC living in Australia, Sinit also uses her platform to openly explore culture, identity, representation and the realities of navigating life as a WOC in Australia, alongside conversations around women, beauty and society. Her perspective-driven content has cultivated a highly engaged community who value both her personality and the conversations she creates.

Currently completing her Psychology Honours degree, alongside her previous experience at Sephora, Sinit brings a unique mix of beauty industry knowledge and academic perspective to her content. Whether she’s breaking down a new beauty launch, recreating a celebrity look, taking her audience travelling or sharing her thoughts on culture and everyday life, Sinit makes every piece of content feel distinctly her own.