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The Real Dads Of Melbourne

For over a decade, Jarrad, Michael, and their son Reid have invited a growing community to share in their family story. What began as a way to capture “life in tiny squares” has evolved into a trusted space for honest glimpses into parenthood—the joyful, the challenging, and the laugh-out-loud relatable moments.

Away from the camera, the trio share a passion for transforming spaces. With several home renovations under their belt, they bring a keen eye for design and real-world experience to every project—something their audience loves following just as much as their day-to-day family life.

Their authenticity and perspective have made them trusted voices in the modern family space, showcasing that families today come in all shapes and sizes. Their story has also captured attention both in Australia and abroad, featuring in The New York Times, Domain Review, The Age, and most recently Sunday Life, where their story of love, parenting, and partnership continues to resonate with audiences everywhere.

ICON is, and always will be, an avid supporter of voluntary industry codes of conduct for Body Image.

ICON Management acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to First Nations cultures and to Elders past, present and emerging.

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