ICON Management
Your Package

Amanda
Morley

Melbourne

Amanda Morley, better known as @justamelbournemama, is a Melbourne-based content creator who has built a loyal and highly engaged community by sharing the beautifully imperfect reality of family life. Through her platform, Amanda brings together motherhood, interiors, fashion, beauty and everyday moments, creating content that is warm, honest and relatable.


Her storytelling captures the rhythm of modern Australian family life, pairing elevated visuals with real, everyday experiences. Amanda has partnered with a diverse range of national and global brands, including DoorDash, Warner Bros., Officeworks, ANZ, Adairs and LEGO, delivering campaigns that feel authentic to her audience while achieving meaningful results for her brand partners.


Amanda has a natural talent for transforming everyday moments into engaging, story-led content that resonates with parents and families alike. With a thoughtful creative approach and a strong understanding of her audience, she develops partnerships that feel genuine, seamlessly weaving brands into her content in a way that builds trust, sparks conversation and creates lasting impact.

ICON is, and always will be, an avid supporter of voluntary industry codes of conduct for Body Image.

ICON Management acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to First Nations cultures and to Elders past, present and emerging.

Copyright © 2026 ICON Management. Powered by Mainboard.