Morgan
Hipworth

Morgan Hipworth is a Melbourne chef, restaurateur, content creator, and one of the most recognisable young names in Australian hospitality.

At 25 he owns and operates a group of venues and food businesses under the By Morgan Group, alongside a combined social audience of more than 1.3 million.

His story is one of the best known origin stories in Australian food. Morgan started cooking at seven as an avid MasterChef viewer, was supplying baked goods to local cafes by 13, and opened Bistro Morgan Bakehouse at just 15 while juggling his high school studies, growing it into a multi-million dollar food business.

At 17 he pitched Bistro Morgan on Shark Tank Australia, and after a stint as a guest judge on Junior MasterChef Australia in 2020, he released his cookbook Made by Morgan in 2021, before becoming the youngest competitor in the Dessert Masters kitchen in the show's first season.

Today Morgan leads a growing hospitality group. Maven by Morgan, his restaurant at 402 Brunswick Street in Fitzroy, opened in 2024 and has been named a standout Mediterranean option on Brunswick Street in Urban List's picks of Fitzroy's top dining spots for 2026, with a new venue, Sera Fitzroy, in development. Bistro Morgan now operates as a dedicated wholesale and manufacturing arm, producing at commercial scale for national retail partners including Reddy Express.

Off the pans, Morgan has built one of the largest food audiences in the country, with 1.1 million TikTok followers and 19 million likes, and a growing Instagram community, creating content around cooking science, recipe development and the unfiltered reality of running restaurants. He is an experienced television and live event talent, most recently presenting cooking demonstrations at the Good Food and Wine Show in Melbourne, and has delivered brand work for partners including American Express, Finish, Australian Eggs and Coles.

Few talents in the Australian food space pair genuine operating credibility with a mainstream media profile.

Morgan is not a personality who cooks.

He is a chef and business owner who happens to be exceptional on camera, and that authenticity underpins everything he fronts.