ICON Management

Victoria
Devine

Melbourne

Victoria Devine, retired financial advisor, business owner, podcaster, author, recovering perfectionist, feminist, hype-woman, and fur Mumma who is wildly passionate about transferring others' relationships with money.

Shortly after founding Zella, Victoria launched a podcast called She’s on the Money in 2016. SOTM reaches the ears of 1.25 million listeners every month, and is now an online community with over 200,000 members. Victoria and her successful Podcast have led to the creation of a financial education platform, a book, and has inspired two other podcasts – The Business Bible and The Property Playbook.


Victoria and her team love sharing financial stories, ideas and knowledge with their inclusive online community & clientele. Ultimately empowering others to make smarter money decisions every day.