Tully
Smyth

Melbourne

Tully Smyth is a familiar face in the Australian media landscape. Rising to fame on the 2013 season of Big Brother, she has since cemented her place as one of the country’s most recognised digital creators. In 2022, Tully returned to her roots when she competed on Big Brother: All Stars, reminding audiences why they first fell in love with her.

From red carpets and theatre openings to candid storytelling online, Tully balances glamour with authenticity. With an engaged audience of more than 228k across Instagram and TikTok, she uses her platform to spark conversation around causes close to her heart. As an ambassador for Dementia Australia, she is a passionate advocate for mental health awareness and for young carers living with dementia.

Specialising in lifestyle and travel content, Tully has collaborated with global names such as Contiki, STA Travel and international tourism boards, alongside long-term brand partners including HelloFresh, Smirnoff, Aperol, Emma Sleep and MCoBeauty. Over 12 years, she has built a reputation for content that is genuine, relatable and deeply trusted by her community.

Beyond social media, Tully is an accomplished broadcaster and writer. She has contributed to publications including Marie Claire, Pedestrian TV and Mamamia, where she is also a regular contributor. She writes a weekly column for Elle magazine and has hosted two successful podcasts: Mamamia’s Social Squad and Nova’s Too Much Tully. In 2025, she launched her latest project, Self Hype(ed), a podcast dedicated to empowering listeners through real talk, humour and self-love.

Tully is currently writing her first book, a memoir, and is developing a support network for young carers navigating life with dementia. A true all-rounder, she continues to inspire with her honesty, relatability and dedication to making meaningful connections both online and offline.