Danielle
Appi

Danielle Appi is an Australian mature-age model and UGC creator based on the Gold Coast, bringing extensive experience across modelling, television commercials and campaign production into the beauty, fashion and lifestyle creator space.

After being featured as a Cover Girl Fitness model for Oxygen Magazine at the age of 44, Danielle has continued to challenge traditional perceptions of age and visibility within the industry. Her career spans lifestyle, ecommerce and tourism campaigns, leading her to collaborate with renowned brands such as QV, John Frieda, Toyota, MECCA, and Bobbi Brown.

Alongside her commercial work, Danielle is an ambassador for RizeUp Australia, supporting families impacted by domestic and family violence. As a mother of two teenage daughters, she is committed to being a positive role model, demonstrating that confidence, relevance and opportunity do not diminish with age.

Through her work, Danielle continues to redefine mature-age representation, offering brands and audiences a modern perspective on beauty, style and longevity. Resonating with mature audiences seeking representation that is confident, aspirational and grounded in real life.