Jasmine
Knights

With a foundation in styling and creative direction, Jasmine Knights brings a sharp fashion lens to everything she produces, making her a standout creator in Melbourne’s dynamic style scene.

She has collaborated with well‑known brands such as New Balance, PUMA, Chemist Warehouse and Typo, crafting content that fuses editorial polish with genuine everyday authenticity. Based in Melbourne, Jasmine navigates the intersection of fashion‑forward storytelling and social media savvy, leveraging her styling expertise to create visuals that feel both elevated and accessible.

Her approach is characterised by clean lines, intentional layering, and a nuanced understanding of how clothes, setting and mood combine to tell a story. Whether she’s directing a campaign, curating an outfit for her feed or conceptualising a shoot from scratch, Jasmine merges her experience in fashion direction with a modern social‑media sensibility, ensuring each piece of content not only looks great, but also resonates in a fast‑moving digital world.

By blending the structural thinking of a stylist with the instinct of a creator, Jasmine delivers fresh, refined work that feels sincere and stylish. Her portfolio is a testament to the power of thoughtful direction meeting spontaneous storytelling.