ICON Management
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Karelle
Mason

Newcastle

Karelle Mason is a Newcastle based content creator bringing effortless style, beauty, and real-life moments together in a way that feels both aspirational and genuinely relatable. Known for her “get ready with me” outfit inspo, skincare staples, and everyday rituals, she’s built a loyal audience by showing up as her authentic self, balancing polished looks with honest glimpses into life as a 20-something Aussie woman.


By day, Karelle works as a counsellor, grounding her content in a deeper understanding of wellbeing, balance, and self-confidence. That perspective flows into everything she shares, whether she’s styling wearable looks, sharing wellness favourites, or documenting her daily routines. Her aesthetic is clean, feminine, and effortless, making her a go-to for girls and women who want inspiration that feels good, inside and out.


Karelle has worked with some incredible global and national brands such as Lorna Jane, Mecca, L'OCCITANE, L'Oreal Paris and ALDI Supermarkets.

ICON is, and always will be, an avid supporter of voluntary industry codes of conduct for Body Image.

ICON Management acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to First Nations cultures and to Elders past, present and emerging.

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