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Alida
Ballestro

Melbourne

Alida Ballestro is a Melbourne-based digital creator whose content blends fashion, fitness, beauty, travel and everyday lifestyle in a way that feels both aspirational and deeply relatable. Known for her engaging “day-in-the-life” style vlogs, Alida has built a loyal online community by documenting the real moments of navigating life in your 20s — from marathon training, wellness routines and career milestones to travel adventures, Melbourne café culture and personal growth. Her polished yet authentic storytelling style has positioned her as a trusted and highly engaging voice across TikTok and social platforms, resonating strongly with a young, lifestyle-driven audience.


Alida's ability to create content that feels effortlessly personal while still delivering a strong visual and creative identity sets her a part in the digital space. Whether she’s sharing honest reflections about post-grad life, documenting travel experiences through Europe and Asia, or curating fashion and wellness content with an elevated aesthetic, her audience connects with the authenticity behind every piece of content. With a natural talent for storytelling and a strong understanding of modern digital culture, Alida continues to grow as a creator who seamlessly blends aspirational lifestyle content with genuine connection, making her an exciting partner for brands looking to reach an engaged and style-conscious community.

ICON is, and always will be, an avid supporter of voluntary industry codes of conduct for Body Image.

ICON Management acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to First Nations cultures and to Elders past, present and emerging.

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