Jess King, Australian model, writer, creator and body diversity advocate, is redefining how we see pregnancy and womanhood. In her latest fashion editorial with THE INARRA, photographed by India Hartford Davis, Jess appears at 35 weeks pregnant, embracing the strength, softness and transformation that come with this new chapter. “In a culture obsessed with ‘bouncing back,’ I want to show that there’s beauty in every version of pregnancy,”

Jess shares. “The bloating, the stretch marks, the emotions, all of it deserves to be seen.” I’ve found a new kindness and appreciation for my body.” Now, Jess is challenging how Australian fashion represents pregnancy, calling for more honesty, inclusivity, and real imagery that celebrates women as they are. “So many maternity campaigns are shot on non-pregnant models. Women deserve to see the truth, to see themselves.” Her openness feels quietly revolutionary. Instead of performing pregnancy for the camera, she’s living it fully, vulnerably, and with grace. Jess hopes her story reminds other women that becoming isn’t about returning to who you were before, but expanding into who you were always meant to be.