Ella
Maegraith

Through such longevity, Ella has garnered a loyal and intimate subscriber list. They look to Ella for relatable, everyday lifestyle content. In her videos, they can see their own lives reflected – validating the struggles or joys they feel each day. During a period of life where we’re still very much figuring ourselves out, Ella has documented that discovery journey. As such, she’s become something of a sister/bestie to her subscribers; providing advice from daily life hacks, to money and budgeting, from dealing with breakups, to moving country, from starting university to creating life goals; from working life to wedding planning; from outfit ideas to buying a house. Ella’s niche is literally her life; and pretty much the life of any other Australian 20-something. Ella’s Social superpower is not only being super genuine and comfortable infront of the camera; but also being able to speak to that hard-to-reach zillennial audience. A brand aligned with Ella is a brand aligned with authenticity and life-development.